CALIFORNIA - Facebook reportedly will provide benefits to users who click on certain ads on credit, which can be exchanged for the purchase of products from up Deals, brand-new social networking service that resembles Groupon.
Even so, incentives or benefits granted are not large. Mashable launch on Friday (05/06/2011), each valued advertising credits having a value equal to 10 cents.
Ads that offer these benefits are mostly video games. Zynga, Crowdstar and Digital Choice are some game developers that participate in this program.
The incentive is one of the solutions up to overcome the low average users who click on ads on these sites. This move also sparked the most popular social networking after they developed a credit program that allows users to purchase tangible products as advertised on Facebook Deals.
Facebook is now working with Sharethrough, SocialVibe, Epic Media and SipersonicAds to optimize the program. They also took TrialPay, which will provide analysis of the incentive program.
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